Balancing Act
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Our Work & Clients

Two decades of pairing brands with the right faces — and turning that into content people actually watch.

Our Clients

Levi'sAccorNiveaAsian PaintsMax FashionAgodaViCEATNykaaDriv

Selected Campaigns

Still from the Nivea campaign video

Nivea

Celebrity campaigns with Taapsee Pannu and Ahsaas Channa.

Vir Das takes the Asian Paints On Time Painting Challenge

Asian Paints

“House of Legends” with Viswanathan Anand & Gukesh D, plus campaigns with Virat Kohli and Ranbir Kapoor & Saurabh Shukla.

Kalki Koechlin in Max Fashion's campaign film

Max Fashion

Four campaigns with Kalki Koechlin, plus Siddhant Chaturvedi, Alaya F, and Rannvijay Singh.

Diljit Dosanjh in the Easy in Levi's campaign film

Levi’s

Campaign with Diljit Dosanjh.

Ayushmann Khurrana in Agoda's ad campaign

Agoda

Campaign with Ayushmann Khurrana.

Usha Uthup in the Vi campaign

Vi

Campaign with Usha Uthup.

Zoya Akhtar in the CEAT tyres campaign by Balancing Act

CEAT

Campaign with Zoya Akhtar.

Nilaya Anthology by Asian Paints launch film

Nilaya by Asian Paints

Storytelling for Nilaya Anthology, Asian Paints’ luxury décor house.

Shahid Kapoor in the Colgate Vedshakti campaign

Colgate

Vedshakti campaigns with Shahid Kapoor and Shraddha Kapoor.

From Our Instagram

Fresh campaign work, behind-the-scenes, and launches — live from @ba.media.

Making it legendary with @asianpaints 🎨 Figuring it all, for love ❤️ ft. @all.accor_asia Went for coffee, came back with drama 🇻🇳 Making of a Naya New rap 🎙️ft. @siddhantchaturvedi & @rebleofficial This Mother’s Day, @colgatein took a different route with The Boy Who Learned How to Smile; choosing emotion, vulnerability, and human connection over conventional storytelling. Who do you think will win next? 👇🏼 BRB, there’s a fight over Maggi 💨 We do it all! ⚡️ Perfectly unbalanced to stay balanced 👩‍💻👨‍💻

Flagship Work

Still from the Puma Suede Gully campaign film

Puma — “Suede Gully”

Nominated for two Cannes Gold Awards in Brand Endorsement/Partnership (2018).

Accor — “All For Love”

Short film for Accor’s wedding campaign, written and directed by our co-founder, Divya Palat.

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